Complete Your KW Marketing Profile

Introduction

Setting up your Marketing Profile in Command is a crucial step for real estate agents using Keller Williams (KW) platforms. It ensures your information is seamlessly integrated into the marketing content you send to consumers, as well as your KW App and Site. By automatically populating your details, you save time and present a consistent professional image. This profile includes your photo, logo, contact information, and other details that help you stand out as an expert agent.

Here is a video on How to Update Your Marketing Profile in KW Command (Step-by-Step for Agents)

https://youtu.be/cfcjwVkISh0

Step-by-Step Instructions

1. Access
   • Log in to https://agent.kw.com using your Keller Williams login credentials.
   • Click your Name in the top right corner, and then select Settings.
   • Click the drop-down arrow beside Connect Settings and select Marketing Profile.
2. Branding and Images
   • Upload your agent profile photo (My Photo), which is required, and your Team Logo, if applicable.
     • Example: Use a professional headshot for your profile photo to convey trust and approachability.
   • Note: The Team Logo will appear at the top left of every page on your KW Agent Site. If no Team Logo is added, your name will be displayed.
3. My Details
   • Enter primary details about you as an agent, such as your first name, last name, and slogan.
   • Optional fields include Agent License Number, Military Affiliation, biography, and contact information.
     • Example: Craft a compelling biography that highlights your experience and unique selling points.
     • If you need a bio, use our Agent Bio Chatbot —> https://agentmarketingdesk.com/pages/agent-bio-chatbot
   • Note: The Military Affiliation field is new and not yet connected to public profiles but is used in referral partner searches.
4. Market Center / Brokerage
   • Enter your Market Center information and DBA logo.
     • Example: Ensure your DBA logo is high-quality to maintain professionalism across platforms.
   • Note: If you don't have access to your Market Center DBA logo, you can find these on the KW Logos and Branding resources page.
5. Compliance
   • Enter any national, state, or local legal information or images needed to stay in compliance.
     • Example: Include disclaimers or fair housing logos as required by your state.
   • This information will populate the footer of every page on your KW Agent Site.
6. Social
   • Add social media profiles to your profile, ensuring to include the full web address.
     • Example: Include your Facebook, LinkedIn, and Instagram profiles to enhance your online presence.
   • These will populate on your KW.com agent profile, KW Agent Site homepage footer, and navigation drop-down.
7. Save
   • Click Save. Changes may take a few hours to populate on KW.com but should only take around 10 minutes to populate KW Agent Sites and the KW App.

Key Takeaways